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Werbearchiv Visit Seattle

The Emerald Race - Episode 1

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Kreativgruppe und Beschreibung:

Media: Web Film
Client: Visit Seattle
Agency: PB&
Creative: Britt Fero
Creative & Strategic Direction: Britt Fero (Principal) and Pete Anderson (Head of Content Production)
Production Company: Scheme Engine and CBS
In partnership with CBS, Visit Seattle is launching ‘The Emerald Race’ a new show hosted by the Bachelor’s Catherine Lowe (a Seattle native) that celebrates the depth of experiences Seattle has to offer – and the first episode airs today.
With Seattle at its forefront, the miniseries incorporates one of TV’s most popular programs: The Amazing Race. Six former Amazing Race contestants (Cindy & Ernie , Amy & Maya, Brodie and Kurt) are tasked with exploring the depths of Seattle and will be challenged along the way to find and meet up with two of Seattle’s greats: Ryan Lewis and Michael Bennett of the Seahawks.
Visit Seattle’s TV content has garnered some attention – in less than two years they’ve:
Produced 6 shows with an average 70% VTR
Driven nearly 22MM views on YouTube alone. That’s over half the views Visit California has amassed over nearly 10 years.
Driven over 88 years of watch time with the city
Been awarded Ad Age’s Best Branded Content of the Year and nominated for the Tribeca X Award
“Creating video content like The Emerald Race enables us to tell the Seattle story in an authentic, entertaining way—through the eyes and excitement of our guest stars—whose reactions and perspectives tell our story in ways in which we never could,” explains Ali Daniels, Senior Vice President and Chief Marketing Officer for Visit Seattle. “The travel planning cycle has shifted considerably with the abundance of video content and advent of social media engagement. Our goal is to create content that people will seek out and enjoy, keeping Seattle top of mind, even when they may not be thinking about their next trip.”
PB& Principal Britt Fero says of the work, “For an audience that's drawn into the blend of urban culture and outdoor adventure the idea of this series made perfect sense. It was an opportunity to truly make Seattle the star of the show and put the city right in the middle of pop culture conversations.”

Werbung im Fernsehen "The Emerald Race - Episode 1" wurde kreiert von der Werbeagentur Cbs für die Marke Visit Seattle Geographie: Vereinigte Staaten. Veröffentlicht: Sep. 2017.
Marke: Visit Seattle
Werbeagentur: Cbs PB& Scheme Engine
Land: Vereinigte Staaten
Karegorie: Reiseziele (Länder und Orte)
Veröffentlicht: September 2017

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