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Werbearchiv UNICEF (United Nations International Children’s Emergency Fund)

It's not normal for it to be normal


Kreativgruppe und Beschreibung:

Category: Public Interest, NGO
Media: Print
Brand: Unicef
Agency: BBDO
Geo: Romania
Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Titus Dumitrescu
Group Creative Directors: Andrei Nica, Bogdan Vintila
Art Director: Vlad Socianu
Copywriter: Adi Dragoi
Strategy: Ioana Mihai
Client Service: Bogdan Tanculescu
Illustrator / Photographer: New Folder
Published: March 2017
Description: In a country where 30% of the adult parents think that using physical punishment against their children is normal, we've placed violent scenes in a normal every day context, to raise awareness to this problem.
Violence against children is unacceptable.

Printwerbung "It's not normal for it to be normal" wurde kreiert von der Werbeagentur Graffiti BBDO Bucharest für die Marke UNICEF (United Nations International Children’s Emergency Fund) Geographie: Rumänien. Veröffentlicht: März 2017.

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