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COCA-COLA KNITTED BILLBOARD


Kreativgruppe und Beschreibung:

Advertised brand: The Coca-Cola Company
Advert title(s): COCA-COLA KNITTED BILLBOARD
Headline and copy text (in English): TASTE THE FEELING; localisation - THAT’S THE FEELING
Media: Outdoor - Out of Home Advertising
Advertising Agency: McCann Beograd, Belgrade, Serbia
Creative Director: Jana Savić Rastovac
Digital Creative Director: Vladimir Ćosić
Art Director: Lidija Milovanović, Kristina Jovanović, Miroslav Pavlović
Copywriter: Dubravka Petrović, Sandra Stojanović
Illustrator:
Photographer:
Additional credits:
Account team: Jelena Lešević, Igor Petrović
Strategic Planner: Marija Stošić
Production: Jelica Jauković, Vladislav Prhal
Production house: Sodapop
Director: Aleksandra Gajić I Đorđe Marković
UM: Jovana Voves, Sonja Džuklevski, Nataša Jolović
Knitting lades: Mira Lekić, Nena Hodak, Olivera Savić
Published: September, 2017.
Synopsis: In the fall of 2017, the iconic Coca-Cola wanted to show its appreciation for, and respect of, the local, the authentic, the community it is a part of. Cue the hand-crafted OOH, knitted over the course of several months by the local ladies whose craft is a work of art, to tease a special Coke & Meals platform that would truly celebrate what we, as a community, hold dear:

Außenwerbung "COCA-COLA KNITTED BILLBOARD" wurde kreiert von der Werbeagentur McCann Belgrade für die Marke Coca-cola Geographie: Serbien. Veröffentlicht: Sep. 2017.
Inserent: The Coca-Cola Company
Marke: Coca-cola
Werbeagentur: McCann Belgrade Sodapop
Land: Serbien
Karegorie: Energy Drinks (en)
Veröffentlicht: September 2017

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